Summer & Holidays:
UV protection and travel-sized essentials
-
Summer Hair Juice Heat and UV Protection Spray
Vendor:Heat and Colour ProtectRegular price From €13,00 EURRegular priceUnit price / perSale price From €13,00 EUR -
Summer Glow Shampoo Bar
Vendor:UV-protection and HydrationRegular price From €17,00 EURRegular priceUnit price / perSale price From €17,00 EUR -
Brazilian Sun Hair Mask
Vendor:Nourish, Moisturise, DetangleRegular price From €19,00 EURRegular priceUnit price / per€0,00 EURSale price From €19,00 EUR -
Travel case "Waves"
Vendor:Pure Shores artisanRegular price From €17,90 EURRegular priceUnit price / per€17,90 EURSale price From €17,90 EUR -
Signature Detangling Conditioner Bar
Vendor:Detangle, Nourish, RepairRegular price From €13,50 EURRegular priceUnit price / perSale price From €13,50 EUR -
Bondi Beach Moisturising Shampoo Bar
Vendor:Moisturise, Soothe, ConditionRegular price From €17,00 EURRegular priceUnit price / per€17,00 EURSale price From €17,00 EUR
Award-winners
-
Matcha Lemon Thickening Shampoo Bar
Vendor:Thicken, Balance, MoisturiseRegular price From €17,00 EURRegular priceUnit price / perSale price From €17,00 EUR -
Hair Juice Heat Protection Spray
Vendor:Heat and Colour ProtectRegular price €24,00 EURRegular priceUnit price / perSale price €24,00 EUR -
Moringa Silk Conditioner
Vendor:Detangle and MoisturiseRegular price €16,00 EURRegular priceUnit price / perSale price €16,00 EUR -
Cashmere Spray
Vendor:Detangle and RepairRegular price €24,00 EURRegular priceUnit price / perSale price €24,00 EUR
Our most wanted
Most-loved essentials, always in demand
-
Matcha Lemon Thickening Shampoo Bar
Vendor:Thicken, Balance, MoisturiseRegular price From €17,00 EURRegular priceUnit price / perSale price From €17,00 EUR -
Organic Scalp Spray
Vendor:Scalp Care, Hair GrowthRegular price €24,00 EURRegular priceUnit price / perSale price €24,00 EUR -
Brazilian Sun Hair Mask
Vendor:Nourish, Moisturise, DetangleRegular price From €19,00 EURRegular priceUnit price / per€0,00 EURSale price From €19,00 EUR -
Hair Juice Heat Protection Spray
Vendor:Heat and Colour ProtectRegular price €24,00 EURRegular priceUnit price / perSale price €24,00 EUR -
Jojoba Detox Shampoo
Vendor:Cleanse, Exfoliate, RebalanceRegular price €18,90 EURRegular priceUnit price / perSale price €18,90 EUR -
Moringa Silk Conditioner
Vendor:Detangle and MoisturiseRegular price €16,00 EURRegular priceUnit price / perSale price €16,00 EUR -
Hemp & Rosemary Shampoo LUMI x Pure Shores artisan
Vendor:Cleanse, Exfoliate, RebalanceRegular price €18,90 EURRegular priceUnit price / perSale price €18,90 EUR
A note from the founder
"Pure Shores artisan was born by the sea — inspired by summers spent with my grandmother, collecting coastal herbs and learning the quiet rituals of care that nature offers. Years later, as a chemist seeking solutions for my own challenging hair type, I returned to those roots with new knowledge — blending traditional wisdom with modern science."
- Alevtina
More about our story
Flow into...
FRESHLY MADE - LIMITED STOCK
Jojoba Therapy Hand and Body Wash
Aromatherapy Hand & Body Soap with organic jojoba oil and energising scent of tomato leaves and citrus orchard.
View full details

For your peace of mind
All our natural shampoo and conditioner bars are pH-balanced and friendly to the environment. We manufacture in Tallinn using classical artisanal approach.
Our philosophy
-
Conscious packaging
We care deeply about minimising packaging where possible. We use non-harmful, recyclable packaging materials like paper, glass and aluminium.
-
Artisan-made
We produce locally in Tallinn, Estonia. All our shampoo bars have their unique pattern and texture with small bumps and shallows revealing the artisan side of us.
-
No fillers
We work in depth for our products to be clean and without fillers, emulgators and technical additives. Only the goodness for your hair.












