Root Vitality

Growth-focused care for scalp and hair

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The Bathroom Edit

Beautiful ways to live

Award-winners

Our most wanted

Most-loved essentials, always in demand

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A note from the founder

"Pure Shores artisan was born by the sea — inspired by summers spent with my grandmother, collecting coastal herbs and learning the quiet rituals of care that nature offers. Years later, as a chemist seeking solutions for my own challenging hair type, I returned to those roots with new knowledge — blending traditional wisdom with modern science."

- Alevtina

More about our story

Flow into...

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For your peace of mind

All our natural shampoo and conditioner bars are pH-balanced and friendly to the environment. We manufacture in Tallinn using classical artisanal approach.

Our ingredients

  • "My favourite products for over a year already, the lemon matcha shampoo and the keratin conditioner."

    Margit Z.

  • “I love how soft my hair is after using it! And the smell is just delicious.”

    Juliana P.

  • "Easy to use, makes my hair super smooth and luscious. Bought it together with a travel case which makes a super cute combo"

    Evelin K.

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Our philosophy

  • Conscious packaging

    We care deeply about minimising packaging where possible. We use non-harmful, recyclable packaging materials like paper, glass and aluminium.

  • Artisan-made

    We produce locally in Tallinn, Estonia. All our shampoo bars have their unique pattern and texture with small bumps and shallows revealing the artisan side of us.


  • No fillers

    We work in depth for our products to be clean and without fillers, emulgators and technical additives. Only the goodness for your hair.

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