About us

Slow-made beauty

Pure Shores is a small family company located in Tallinn, Estonia. We are inspired by sea - both by its calming atmosphere and also its precious produce.

Our production is local and small-batch. All our shampoo bars have their unique pattern and texture with small bumps and shallows revealing the artisan side of us.

Our ingredients

Developed by organic chemist

"The beginning of Pure Shores artisan goes back to my university years when I obtained a master degree in organic chemistry and researched DNA in Denmark. It was eye-opening to learn the complexity of nucleic acid science and it turned out to be even more exciting to apply this knowledge to create simple yet effective beauty products.

I have a difficult hair type - fine, flat and heavy. I had really struggled to find a shampoo that would cleanse my hair without it becoming oily 3 hours later, while making it thick and voluminous. Do you know what I mean? After having my first daughter, I started to experiment with some home-made shampoo bars. I learned the fine details from my Italian teacher. Solid shampoo is not only extremely effective but also excellent for oily hair and environmentally-friendly. I started to see results quite soon and have not stopped making shampoo bars since then.

My 3 year-old daughter and 1 year-old son who both have the same hair type motivated me on this journey that would eventually become Pure Shores artisan. "

Where we are today

Opened in autumn 2023, our loft-style studio is located in the centre of Tallinn, Estonia.

Here we hand-craft and hand-blend all the shampoos and conditioners using the best ingredients available. Why waste another day on bad hair? Join me on this great haircare journey.

- Alevtina Peek, CEO and Founder

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