Our most wanted

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Sale

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HOW WE SELECT FRAGRANCES

"As we start working on a new collection, we are paying close attention to how particular season feels inside, how the colours, sounds and aromas make us feel - energised, grounded or calm.

We love using scents because they speak to our brain evoking feelings and precious memories from the past - like the smell of grandmother’s garden after summer rain. We use natural fragrances whenever possible."

-Alevtina, Founder of Pure Shores artisan

Flow into...

Shampoo

Shampoo

Our luxuriously foaming shampoos are plant-based and artisan-made by us in Estonia....

Shampoo

Conditioners & Masks

Conditioners & Masks

Here is the finest selection of our natural conditioners and deeply moisturising...

Conditioners & Masks

Oils & Sprays

Oils & Sprays

Oils & Sprays

Hair wellness sprays



OUR PHILOSOPHY


It’s about returning to simplicity - less ingredients, less additives, less packaging.  Good and effective haircare can be made without too many ingredients and without chemicals too. 


When you find the perfect ingredients, you don't need to add any fillers or technical additives. The natural power of plants and flowers can shine.

As seen in...

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For your peace of mind

All our natural shampoo and conditioner bars are pH-balanced and friendly to the environment. We manufacture in Tallinn using classical artisanal approach.

Our ingredients

  • "My favourite products for over a year already, the lemon matcha shampoo and the keratin conditioner."

    Margit Z.

  • “I love how soft my hair is after using it! And the smell is just delicious.”

    Juliana P.

  • "Easy to use, makes my hair super smooth and luscious. Bought it together with a travel case which makes a super cute combo"

    Evelin K.

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Our philosophy

  • Conscious packaging

    We care deeply about minimising packaging where possible. We use non-harmful, recyclable packaging materials like paper, glass and aluminium.

  • Artisan-made

    We produce locally in Tallinn, Estonia. All our shampoo bars have their unique pattern and texture with small bumps and shallows revealing the artisan side of us.


  • No fillers

    We work in depth for our products to be clean and without fillers, emulgators and technical additives. Only the goodness for your hair.

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